Understanding Your PIQ Score Trend
Your PIQ score isn't static — it improves as your campaign matures and we refine your targeting and messaging.
Where to Find It
Go to PIQ in your sidebar → the Trend section shows your score history as a line chart with each assessment plotted.
What Drives Improvement
Each dimension improves through different mechanisms:
Targeting Precision → improves as outcome data feeds back into ICP refinement. More conversions from a specific profile = stronger targeting signal.
Messaging Resonance → improves as Wire A/B tests angles and Forge updates copy based on reply patterns.
Infrastructure Health → stabilizes after warmup; improves through consistent low bounce rates and spam complaint rates.
Qualification Discipline → improves as we get stricter about ICP matching at the reply stage.
Pipeline Velocity → improves through sequence optimization and faster follow-up timing.
Typical Improvement Arc
- Assessment 1 (Month 1): 40–55 — baseline, lots of room to grow
- Assessment 2 (Month 3): 60–70 — campaign optimized, targeting refined
- Assessment 3 (Month 6): 75–85 — data-driven, compounding improvements
- Month 1 (baseline)
- Month 3 (first optimization review)
- Every quarter thereafter
Assessment Frequency
Formal assessments happen: