Help Center Campaigns How We Build Your Prospect List

How We Build Your Prospect List

Every prospect in your campaign has been sourced, filtered, and verified before a single email goes out.

Data Source: Apollo.io

We pull from Apollo.io, one of the largest B2B contact databases with 275M+ verified contacts. We filter by your exact ICP criteria:

  • Industry
  • Job title (with variations)
  • Company size
  • Geography
  • Verification: Millionverifier

    Every email address is run through Millionverifier before being added to your campaign. We only send to:

  • Valid — confirmed deliverable
  • Catch-all (high confidence) — domain accepts all mail but individual address likely valid
  • We exclude risky, unknown, and invalid addresses. This keeps your bounce rate under 3% (our threshold).

    List Size

    Standard campaigns run 500–2,000 new prospects per month depending on your ICP size and monthly send capacity (12 inboxes × 50 emails/day = ~18,000 sends/month).

    Deduplication

    We deduplicate against:

  • Previous campaign lists
  • Your existing clients (if you share a suppression list)
  • Unsubscribes

Refreshing the List

Lists are refreshed monthly with new prospects. Your ICP targeting is re-applied each refresh. Update your ICP settings before the refresh to influence the next batch.

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