Why Are My Inboxes Still Warming?
Warmup takes time — and rushing it creates problems that are hard to recover from. Here's what's happening and what to expect.
Normal Warmup Timeline
Most accounts reach 85%+ reputation in 22–28 days. Some take up to 35 days depending on the sending domain's history.
What Affects Warmup Speed
Domain age — Newer domains warm more slowly. Established domains (1+ year old) warm faster.
Domain reputation history — If a domain was previously used for spam, it carries negative history. Piqely registers fresh domains for each client to avoid this.
Mailbox provider mix — Gmail accounts warm faster than custom domains. Our warmup pool includes a mix.
Reading Your Warmup Stats
On the Campaigns page, look for the warmup card:
- Avg Reputation — Current average across all inboxes. Target: 85%+
- Progress bar — Visual indicator of readiness
- Est. Go-Live — Based on current trajectory
- Sending volume is too aggressive (we auto-throttle)
- A mailbox provider flags activity (we rotate and recover)
An inbox at 60% is making progress — it's just not ready yet.
If Warmup Seems Stalled
Warmup can slow down temporarily if:
Can I Use My Own Domains?
PIQ Pro clients get custom branded domains provisioned and warmed by Piqely. We handle the entire setup — you just provide approval.