Understanding Your PIQ Score
PIQ (Pipeline Intelligence Quotient) is a 0–100 score measuring how well-optimized your outbound pipeline is. Think of it like a credit score for your go-to-market.
The 5 Dimensions
Targeting Precision (0–20) How accurately your ICP matches your actual best customers. High score = tight, validated targeting. Low score = broad or unvalidated lists.
Messaging Resonance (0–20) How well your email copy connects with your target audience. Measured by open and reply rates vs benchmarks.
Infrastructure Health (0–20) Sender reputation, inbox warmup, bounce rate, spam complaint rate. This is your deliverability foundation.
Qualification Discipline (0–20) How consistently meetings meet your ICP criteria before being counted as qualified. High score = strict, valuable pipeline.
Pipeline Velocity (0–20) How fast prospects move from reply to booked to qualified. Faster velocity = better sequences and follow-up.
Score Benchmarks
| Score | Rating |
| --- | --- |
| 80–100 | Elite |
| 65–79 | Strong |
| 50–64 | Developing |
| Below 50 | Needs work |
How Scores Improve
Your PIQ score updates with each formal assessment. Typical improvement arc:
- Month 1: 40–55 (establishing baseline)
- Month 3: 60–70 (campaign optimized)
- Month 6: 75–85 (data-driven refinement)