When Will My Campaign Go Live?
Campaign activation follows a fixed sequence based on inbox readiness.
The Timeline
| Phase | Duration | What Happens |
| --- | --- | --- |
| Warmup starts | Day 1 | Inboxes begin building reputation |
| ICP + list prep | Days 1–14 | Targeting finalized, list built and verified |
| Sequence writing | Days 7–14 | Email copy written and reviewed |
| Go-live | ~Day 22–28 | Reputation hits 85%+, sends begin |
How to Track Progress
Go to Campaigns in your portal. You'll see:
- A warmup card with your current avg reputation score
- A progress bar toward the 85% threshold
- An estimated go-live date
What Triggers Activation
Campaign goes live automatically when all inboxes reach 85%+ avg reputation. You'll receive a Slack alert and email notification.
Can I Speed This Up?
No — and you wouldn't want to. Rushing warmup damages reputation and hurts deliverability for the entire campaign lifecycle. The 22-day investment pays off in dramatically higher inbox placement.
PIQ Pro: Pre-Warmed Option
PIQ Pro clients on their second campaign can migrate to new custom domains using our warmup acceleration process. Ask your CSM for details.