Logging Meeting Outcomes
After each qualified meeting, we ask you to log what happened. This isn't just record-keeping — it feeds directly into targeting refinement.
The 4 Outcomes
Converted — Prospect became a client. 🎉 Log the deal value if you know it.
Nurturing — Good fit, not ready to buy yet. We flag for future re-engagement.
Not a Fit — Wrong company, budget, or need. Helps us refine ICP to avoid similar profiles.
No-Show — Prospect didn't attend. Charge is reversed automatically.
How to Log
Or use the link in the post-call email we send you after each auto-qualification.
Why It Matters
Every outcome you log teaches Wire and Forge what good looks like:
- Converted profiles → double down on similar ICP
- Not a Fit patterns → exclude from future lists
- Nurturing signals → timing, objection handling