When a Prospect Cancels
Cancellations happen. Here's how they're handled.
What Happens Automatically
When a Cal.com booking is cancelled:
- The meeting is removed from your pipeline
- No $250 charge is triggered (existence in pipeline = attended; deletion = cancelled)
- You receive a notification
- Automatic re-engagement — Wire can send a follow-up email offering to reschedule
- Manual re-engagement — Ask your CSM and we'll handle outreach directly
Re-engagement
Cancelled prospects aren't dead leads. They cancelled, not unsubscribed.
Options:
Late Cancellations
If a prospect cancels with less than 2 hours' notice, the meeting may have already auto-qualified (our system checks 2h post-meeting-time). In that case, follow the no-show reversal process to void the charge.
Repeated Cancellations
If a prospect cancels more than once, we flag them for lower-priority re-engagement. Quality of booked time matters.